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~language:"eng"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Textbook"
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D'Ippolito, Beatrice
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Journal of advertising research
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9
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9
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9
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6
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5
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Journal of promotion management : JPM
5
Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
The journal of brand management : an international journal
5
Development engineering
4
IEEE transactions on engineering management : EM
4
International journal of project management : the journal of The International Project Management Association
4
Journal of business anthropology
4
Journal of business research : JBR
4
Journal of retailing
4
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of industrial organization
3
International journal of product lifecycle management : IJPLM
3
International journal of production economics
3
Journal of business strategy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of media business studies
3
Journal of organization design : JOD
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Marketing intelligence & planning
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ECONIS (ZBW)
456
USB Cologne (EcoSocSci)
4
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1
Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang
;
Su, Yu-hsun
- In:
Journal of international marketing and marketing research
33
(
2008
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003639586
Saved in:
2
Using THREE I media in business-to-business marketing
Newcomb, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 208-225)
.
2008
Persistent link: https://www.econbiz.de/10003755923
Saved in:
3
International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
Saved in:
4
The image as the determinant of the radio advertisement medium - the connection between type of an enterprise and key factors in the decision making process regarding the choice of...
Piotrowska-Pia̜tek, Agnieszka
- In:
Comparative economic research : Central and Eastern Europe
11
(
2008
)
4
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003833260
Saved in:
5
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
6
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
7
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
8
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
9
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
10
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
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