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Principles of marketing
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date (oldest first)
1
Concepts of
marketing
management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
2
Marketing
: text and cases
Hansen, Harry L.
-
1977
-
4. ed
Persistent link: https://www.econbiz.de/10000049289
Saved in:
3
Marketing
principles
Nickels, William G.
-
1982
-
2. ed.
Persistent link: https://www.econbiz.de/10000052125
Saved in:
4
Industrial
marketing
management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10000054970
Saved in:
5
Marketing
management : concepts, practice and cases
Haas, Robert E.
;
Wotruba, Thomas R.
-
1983
Persistent link: https://www.econbiz.de/10000047033
Saved in:
6
Marketing
analysis and decision making
Marcus, Burton H.
;
Tauber, Edward M.
-
1979
Persistent link: https://www.econbiz.de/10000558924
Saved in:
7
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
8
Marketing
communication and promotion : text and cases
Nickels, William G.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10002571869
Saved in:
9
Industrial
marketing
strategy
Webster, Frederick E.
-
1979
Persistent link: https://www.econbiz.de/10013490343
Saved in:
10
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
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