Narrow search
Showing 1 - 10 of 557,244
Cover Image
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Cover Image
Essays in applied microeconomics
Shapiro, Jesse M. - 2005
Persistent link: https://www.econbiz.de/10003384623
Cover Image
Emotions in advertising
Stewart, David W.; Morris, Jon; Grover, Aditi - In: The Sage handbook of advertising, (pp. 120-134). 2007
Persistent link: https://www.econbiz.de/10003570230
Cover Image
"Top 10" reasons : when adding persuasive arguments reduces persuasion
Weaver, Kimberlee; Hock, Stefan J.; Garcia, Stephen M. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10011444011
Cover Image
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
Cover Image
Empirically distringuishing informative and prestige effects of advertising
Ackerberg, Daniel A. - In: The Rand journal of economics 32 (2001) 2, pp. 316-333
Persistent link: https://www.econbiz.de/10001595238
Cover Image
Emotion in Advertising Builds Enduring Bond with Consumers
Thiyagu, Anurekha - 2008
In today's changing socioeconomic scenario, an emotional association has to be produced between the product and the customer, and many companies are resolved to strike all crucial emotional notes with the customers
Persistent link: https://www.econbiz.de/10012723698
Cover Image
Emotions, Advertising and Consumer Choice
Hansen, Flemming - 2014
Emotions, Advertising and Consumer Choice -- Table of Contents -- FOREWORD -- PART I - Emotions in Consumer Choice … -- CHAPTER I: The Origin of Consumer Choice Theory -- 1. Marketing Theory -- 2. Early Consumer Behaviour Research -- 3. Consumer …. Decision Processes -- 3. The Activated Cognitive Structure -- 4. Multi-Attribute Models -- 5. The Theory of Reasoned Action …
Persistent link: https://www.econbiz.de/10012681554
Cover Image
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Cover Image
Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192
Persistent link: https://www.econbiz.de/10009755856