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Positioning brands against large competitors to increase sales
Paharia, Neeru; Avery, Jill; Keinan, Anat - In: Journal of marketing research : JMR 51 (2014) 6, pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2021
Persistent link: https://www.econbiz.de/10012659099
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Price competition online : platforms vs. branded websites
Loginova, Oksana - 2019
Persistent link: https://www.econbiz.de/10012116507
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Quality competition between national and store brands
Chakraborty, Tulika; Chauhan, Satyaveer S.; Huang, Xiao - In: International journal of production research 60 (2022) 9, pp. 2703-2732
Persistent link: https://www.econbiz.de/10013412775
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.; Johansson, Johny K. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
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The moderating effect of brand commitment on the evaluation of competitive brands
Raju, Sekar; Unnava, H. Rao; Montgomery, Nicole Votolato - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 21-35
Persistent link: https://www.econbiz.de/10003863790
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An analysis of milk market in Italy, using scanner data : consumer behavior and industry-level brand competitiveness between major players
Castellari, Elena - In: Cambiamenti nel sistema alimentare : nuovi problemi, …, (pp. 285-294). 2010
Persistent link: https://www.econbiz.de/10009382167
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784