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53
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46
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42
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41
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40
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39
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38
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37
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36
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34
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32
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32
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31
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30
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29
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27
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Schnabel, Claus
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Van Reenen, John
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26
Jobber, David
26
Lindgreen, Adam
26
Palmer, Adrian
26
Vrontis, Demetris
26
Irwin, Scott H.
25
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25
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25
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24
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24
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109
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84
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74
International Marketing Review
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58
Journal of the Academy of Marketing Science
57
Journal of historical research in marketing
56
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54
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
52
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52
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50
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Showing
1
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10
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date (oldest first)
1
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
2
Strategic trade show
marketing
Kirchgeorg, Manfred
;
Klante, Oliver
- In:
Trade show management : planning, implementing and …
,
(pp. 313-337)
.
2005
Persistent link: https://www.econbiz.de/10003142781
Saved in:
3
Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred
(
ed.
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003000909
Saved in:
4
Reshaping markets through collective
marketing
strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
5
Trade show and exhibition
marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
Saved in:
6
Structure, strategy and performance of exhibitors at individual booths versus joint booths
Skallerud, Kåre
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 259-267
Persistent link: https://www.econbiz.de/10003976051
Saved in:
7
Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
8
Integration of RFID and business analytics for trade show exhibitors
Chongwatpol, Jongsawas
- In:
European journal of operational research : EJOR
244
(
2015
)
2
,
pp. 662-673
Persistent link: https://www.econbiz.de/10010531881
Saved in:
9
The evolution of trade show systems : lessons from Europe
Golfetto, Francesca
;
Rinallo, Diego
- In:
Temporary knowledge ecologies : the rise of trade fairs …
,
(pp. 42-66)
.
2015
Persistent link: https://www.econbiz.de/10010532528
Saved in:
10
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
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