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Public and nonprofit marketing
Tscheulin, Dieter K. (ed.); Dietrich, Martin (contributor);  … - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003856559
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Public and nonprofit marketing
Tscheulin, Dieter K. (ed.); Barrows, Arthur (contributor) - 2009 - 1. Aufl. 2009
Aufsätzen zum Thema der Anwendung von Marketing und marktorientierten Managementansätzen im Public und Nonprofit Management. In … Aufsätzen zum Thema der Anwendung von Marketing und marktorientierten Managementansätzen im Public und Nonprofit Management. In …
Persistent link: https://www.econbiz.de/10011674667
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The benefits of marketing cooperations : exemplified with "Der Club Bertelsmann"
Laukamm, Thomas; Hauswald, Carina - 2007
Persistent link: https://www.econbiz.de/10003331028
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10003517711
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Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453
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Marketing management for nonprofit organizations
Sargeant, Adrian - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259731
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter; Knowles, Patricia A.; Gomes, Roger - 2006
Persistent link: https://www.econbiz.de/10003106505
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Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Wymer, Walter - 2006 - Online-Ausg.
This textbook presents marketing concepts which are then supported with real-world examples. Key features include … treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause … marketing, and numerous international examples …
Persistent link: https://www.econbiz.de/10013208049
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The Routledge companion to nonprofit marketing
Sargeant, Adrian (ed.); Wymer, Walter (contributor) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10013488392