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Malhotra, Naresh K.
56
Green, Paul E.
23
Hruschka, Harald
23
Herrmann, Andreas
22
Kumar, V.
21
Sarstedt, Marko
21
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Birks, David F.
17
Sheth, Jagdish N.
17
Sosa, Manuel
17
Aaker, David A.
15
Allenby, Greg M.
15
Day, George S.
15
DeSarbo, Wayne
15
Gustafsson, Anders
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Holbrook, Morris B.
15
Huber, Frank
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McDaniel, Carl D.
15
Dahl, Darren W.
14
Dell'Era, Claudio
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Herstatt, Cornelius
14
Verganti, Roberto
14
Viswanathan, Madhu
14
Anderson, Simon P.
13
Belk, Russell W.
13
DeSarbo, Wayne S.
13
Eisend, Martin
13
Leeflang, Peter
13
Thisse, Jacques-François
13
Wind, Yoram
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Albaum, Gerald S.
12
Baumgartner, Hans
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Churchill, Gilbert A.
12
Hanssens, Dominique M.
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Lehmann, Donald R.
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Ortinau, David J.
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Weijters, Bert
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Bagozzi, Richard P.
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European Society for Opinion and Marketing Research
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American Marketing Association
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Esomar
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IGI Global
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American Management Association
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National Bureau of Economic Research
11
Market Research Society
10
OECD
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United States / Business and Defense Services Administration
9
Edward Elgar Publishing
8
Danish Technological Institute
5
European Commission / Directorate General for Education and Culture
5
National Industrial Conference Board
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Springer Fachmedien Wiesbaden
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Springer International Publishing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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Marketing Science Institute
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World Association for Public Opinion Research
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Advertising Research Foundation
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Brookings Institution
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European Association for Industrial Marketing Research
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Indian Institute of Foreign Trade <Delhi>
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Marketing Research Congress <45, 1992, Madrid>
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National Council of Applied Economic Research
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Nihon Bōeki Shinkōkai
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Seminar on market modelling
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Academy of Marketing
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Alabama / State Highway Dept
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Alabama Highway Research Group
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Australien / Department of Industry, Science and Technology
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BDW, Deutscher Kommunikationsverband
2
Books on Demand GmbH <Norderstedt>
2
Bund Deutscher Verkaufsförderer und Trainer
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Journal of marketing research : JMR
180
International journal of product development : IJPD
161
International journal of production research
156
Journal of business research : JBR
127
International journal of market research : JMRS ; the journal of the Market Research Society
103
Qualitative market research : an international journal
74
International journal of production economics
70
Journal of the Academy of Marketing Science
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
The journal of product innovation management : an international publication of the Product Development & Management Association
64
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Journal of marketing management : MM
53
Marketing letters : a journal of research in marketing
53
IEEE transactions on engineering management : EM
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
SpringerLink / Bücher
45
European journal of operational research : EJOR
44
International journal of market research
44
Journal of retailing and consumer services
41
Journal of marketing
38
Psychology & marketing
37
Journal of consumer behaviour : an international research review
36
Faculty & research / Insead : working paper series
35
International journal of product lifecycle management : IJPLM
35
European journal of marketing : EJM
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
Industrial marketing management : the international journal for industrial and high-tech firms
31
The marketing review
29
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of forecasting
27
International journal of industrial organization
27
The journal of brand management : an international journal
27
Product experience
26
Journal of advertising research
25
Journal of fashion marketing and management
25
Research policy : policy, management and economic studies of science, technology and innovation
25
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
23
The journal of industrial economics
22
Conjoint measurement : methods and applications
21
International journal of technology management : IJTM
21
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ECONIS (ZBW)
8,739
USB Cologne (EcoSocSci)
211
EconStor
23
OLC EcoSci
20
ArchiDok
8
RePEc
2
USB Cologne (business full texts)
1
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1
Computer-generated pictorial stimuli for consumer input to durable product styling decisions
Loosschilder, Gerard H.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000883161
Saved in:
2
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
4
New product venture management
Karger, Delmar W.
;
Murdick, Robert G.
-
1972
Persistent link: https://www.econbiz.de/10000580808
Saved in:
5
Target costing : state of the art review
Horváth, Péter
;
Niemand, Stefan
;
Wolbold, Markus
-
1993
Persistent link: https://www.econbiz.de/10000507950
Saved in:
6
Organizing and managing the marketing function
Appleman, Mark J.
-
1973
Persistent link: https://www.econbiz.de/10000328073
Saved in:
7
Vertical marketing systems : Design and development
Ericsson, Dag
-
1976
Persistent link: https://www.econbiz.de/10000113981
Saved in:
8
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
9
Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William
;
Still, Richard Ralph
-
1971
-
2. ed
Persistent link: https://www.econbiz.de/10000571220
Saved in:
10
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
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