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ECONIS (ZBW)
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The composition of consumer savings portfolios
Claycamp, Henry J.
-
1963
Persistent link: https://www.econbiz.de/10014377865
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2
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
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2011
Persistent link: https://www.econbiz.de/10009270370
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3
Challenging the mental models of marketing
Wind, Yoram
- In:
Financial times handbook of management
,
(pp. 327-335)
.
2004
Persistent link: https://www.econbiz.de/10002755845
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4
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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5
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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6
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050221
Saved in:
7
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
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8
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
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9
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
10
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
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