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1
How patrons value casino promotional offers : a conjoint study
Legg, Mark
;
Hancer, Murat
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10012216472
Saved in:
2
Prioritised risk relievers in purchasing licensed sport merchandise online : influence of product price as purchase involvement
Won, Doyeon
;
Lee, Cindy
- In:
International journal of sport management and marketing …
9
(
2011
)
3/4
,
pp. 220-237
Persistent link: https://www.econbiz.de/10009312121
Saved in:
3
Marketing to the next generation of casino patrons
Legg, Mark
;
Webb, Timothy
;
Ampountolas, Apostolos
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10013163711
Saved in:
4
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
5
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
6
Sports bettors' responses to sports-embedded
gambling
promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
7
Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
Saved in:
8
Innovative sports-embedded
gambling
promotion : a study of spectators' enjoyment and
gambling
intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
9
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
10
Affective response to
gambling
promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
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