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Selling modernity : advertising in twentieth-century Germany

Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor); … - 2007

Persistent link: https://www.econbiz.de/10003433275

Storytelling, the scale of persuasion and retention : a neuromarketing approach

Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012268985

Neuromarketing : Exploring the Brain of the Consumer

Zurawicki, Leon - 2010

Choosing -- Neural Bases for Segmentation and Positioning -- Applying Neuroscience and Biometrics to the Practice of Marketing …Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common …

Persistent link: https://www.econbiz.de/10013522866

Buyology : truth and lies about why we buy

Lindstrøm, Martin - 2008

Persistent link: https://www.econbiz.de/10013547099

Neuromarketing : exploring the brain of the consumer

Zurawicki, Leon - 2010

Persistent link: https://www.econbiz.de/10008659564

The SAGE handbook of advertising

Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.

Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States