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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
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Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli - In: Corporate communications : an international journal 28 (2023) 2, pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Driving success : a segmentation of customer admiration in automotive industry
Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8
To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...
Persistent link: https://www.econbiz.de/10014364551
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Selling the world : public relations and the global expansion of general motors, 1922-1940
Anbinder, Jacob - In: Business history review 92 (2018) 3, pp. 483-507
Persistent link: https://www.econbiz.de/10012029674
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Relationship marketing in an online social media context : newspaper versus television brand websites comparison
Guo, Miao - In: Journal of media business studies 11 (2014) 4, pp. 1-26
Persistent link: https://www.econbiz.de/10010459816
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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Relationship maintenance on Twitter : implications from loyalty leaders
Li, Zongchao - In: Journal of communication management : an international … 19 (2015) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10011376952
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Building brands from the inside out : three practitioner stories
Allen, Chris T.; Carcieri, Matt - In: Strong brands, strong relationships, (pp. 285-294). 2015
Persistent link: https://www.econbiz.de/10011313562
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Stakeholders' perceptions and reputational antecedents : a review of stakeholder relationships, reputation and brand positioning
Shams, S. M. Riad - In: Journal of advances in management research : JAMR 12 (2015) 3, pp. 314-329
Persistent link: https://www.econbiz.de/10011507416