Swartz, Teresa A. (ed.); Iacobucci, Dawn (ed.) - 2000
original material—including some of the last from our late friend and colleague, Eric Langeard—on topics important to services … marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides … Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability …
