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Improving relevance in B2B research : analysis and recommendations
Brennan, Ross; Tzempelikos, Nektarios; Wilson, Jonathan - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga; Barner-Rasmussen, Wilhelm; Koporcic, … - In: Industrial marketing management : the international … 92 (2021), pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
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Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther; Walker, Doug; Chilton, Michael A. - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
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Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar - In: Journal of business research : JBR 178 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
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Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas; Saren, Michael - 2009
Persistent link: https://www.econbiz.de/10003832355
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Marketing scholarship 2.0
Lutz, Richard J. - In: Journal of marketing 75 (2011) 4, pp. 225-234
Persistent link: https://www.econbiz.de/10009270877
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On managerial relevance
Jaworski, Bernard J. - In: Journal of marketing 75 (2011) 4, pp. 211-224
Persistent link: https://www.econbiz.de/10009270879
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Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan; Kjellberg, Hans - In: Industrial marketing management : the international … 39 (2010) 6, pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029