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Social marketing
45
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Rundle-Thiele, Sharyn
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9
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Thaichon, Park
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7
Tkaczynski, Aaron
7
Carins, Julia
6
Kim, Jeawon
6
Quach, Sara
5
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4
Lahtinen, Ville
4
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3
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Journal of Social Marketing
21
Marketing Intelligence & Planning
8
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Marketing intelligence & planning
6
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
Young Consumers
5
Young consumers : insight and ideas for responsible marketers
5
International journal of nonprofit and voluntary sector marketing
4
Journal of retailing and consumer services
4
Segmentation in social marketing : process, methods and application
4
Australasian marketing journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European Journal of Marketing
3
European journal of marketing
3
International Journal of Bank Marketing
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
Journal of Services Marketing
2
Journal of business research : JBR
2
Journal of consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of philanthropy and marketing
2
Journal of vacation marketing
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Qualitative market research : an international journal
2
Routledge studies in marketing
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SpringerLink / Bücher
2
The journal of services marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asian Pacific economic literature : APEL
1
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
1
Business horizons
1
Contemporary issues in social marketing
1
Energy strategy reviews
1
Ethical and social marketing in Asia : incorporating fairness management
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Finance research letters
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
112
Other ZBW resources
49
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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1
Decisions, decisions, decisions : multiple pathways to choice
Shao, Wei
;
Lye, Ashley
;
Rundle-Thiele, Sharyn
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 797-816
Persistent link: https://www.econbiz.de/10003781954
Saved in:
2
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
3
Understanding choice-goal compatibility, dissonance and decision satisfaction
Shao, Wei
;
Shao, Guanglin
- In:
Australasian marketing journal
19
(
2011
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10008909003
Saved in:
4
Testing a conceptual model of Facebook brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
5
Self-regulatory focus and advertising effectiveness
Shao, Wei
;
Grace, Debra
;
Ross, Mitchell
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 612-632
Persistent link: https://www.econbiz.de/10011381699
Saved in:
6
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
Saved in:
9
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
10
Franchisee advisory councils and justice : franchisees finding their voice
Grace, Anthony
;
Frazer, Lorelle
;
Weaven, Scott
; …
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10013170060
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