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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10000078128
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004622274
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Cases in public and nonprofit marketing
Lovelock, Christopher H. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10013543663
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10013491088
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000752098
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Services marketing : text, cases, & readings
Lovelock, Christopher H. (contributor) - 1984
Persistent link: https://www.econbiz.de/10004621275
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892
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Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B. - 2008
Persistent link: https://www.econbiz.de/10003717507
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Marketing public transit : a strategic approach
Lovelock, Christopher H. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000743057