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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Marketing management : an Asian perspective
Kotler, Philip (contributor) - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004552661
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Global marketing management
Quelch, John Anthony (contributor);  … - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004378288
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Marketing management : text and cases
Loudon, David L.; Stevens, Robert; Wrenn, Bruce - 2005
Persistent link: https://www.econbiz.de/10004817235
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Global marketing management : a casebook
Quelch, John Anthony (contributor);  … - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004845404
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Advertising management : text & cases
Mathur, U. C. - 2006 - Rev. 2. ed., Repr.
Persistent link: https://www.econbiz.de/10004884346
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Case studies in marketing management
Gupta, S. L.; Suri, R. K. - 2007
Persistent link: https://www.econbiz.de/10004926997
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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Muslim societies in the age of mass consumption : politics, culture and identity between the local and global
Pink, Johanna (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003885633