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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion Paper
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Management science : journal of the Institute for Operations Research and the Management Sciences
6
From Little's law to marketing science : essays in honor of John D.C. Little
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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NYU Stern School of Business
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The MIT Press Ser.
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The economics of strategic planning : essays in honour of Joel Dean; partial proceedings of a conference ...
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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EconStor
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1
Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.
;
Shugan, Steven M.
-
1977
Persistent link: https://www.econbiz.de/10012235101
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2
Defensive marketing strategies
Hauser, John R.
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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3
Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M.
- In:
Handbook of marketing
,
(pp. 484-512)
.
2006
Persistent link: https://www.econbiz.de/10003335274
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4
Editorial: Introduction to the special classics issue
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 9-11
Persistent link: https://www.econbiz.de/10003709037
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5
Market structure research
Shugan, Steven M.
- In:
The history of marketing science
,
(pp. 129-164)
.
2014
Persistent link: https://www.econbiz.de/10010415908
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6
Implicit understandings in channels of distribution
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
31
(
1985
)
4
,
pp. 435-460
Persistent link: https://www.econbiz.de/10001015684
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7
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
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8
Product assortment in a triopoly
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
35
(
1989
)
3
,
pp. 304-320
Persistent link: https://www.econbiz.de/10001063825
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9
Strategic use of product enhancements : upgrades, add-ons, extras, and accessories
Shugan, Steven M.
- In:
Handbook of research on new product development
,
(pp. 207-226)
.
2019
Persistent link: https://www.econbiz.de/10012125129
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10
Metrics to value R&D : an annotated bibliography
Hauser, John R.
-
1996
Persistent link: https://www.econbiz.de/10000957473
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