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The Impact of Brand Equity and...
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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2
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
3
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009893476
Saved in:
4
Keep the door open : innovating toward a more sustainable future
Slotegraaf, Rebecca J.
- In:
The journal of product innovation management : an …
29
(
2012
)
3
,
pp. 349-351
Persistent link: https://www.econbiz.de/10009560002
Saved in:
5
Paving a path for a post‐COVID‐19 innovative environment
Slotegraaf, Rebecca J.
- In:
Journal of Product Innovation Management
38
(
2021
)
2
,
pp. 238-241
Persistent link: https://www.econbiz.de/10012538222
Saved in:
6
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
7
Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.
;
Atuahene-Gima, Kwaku
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
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8
Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
King, David R.
;
Slotegraaf, Rebecca J.
;
Kesner, Idalene
- In:
Organization science : a journal of the Institute for …
19
(
2008
)
2
,
pp. 327-340
Persistent link: https://www.econbiz.de/10003708140
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9
Industry implications of value creation and appropriation investment decisions
King, David
;
Slotegraaf, Rebecca J.
- In:
Decision sciences : DS
42
(
2011
)
2
,
pp. 511-529
Persistent link: https://www.econbiz.de/10009159075
Saved in:
10
Marketing capabilities for B2B firms
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
- In:
Handbook of business-to-business marketing
,
(pp. 90-108)
.
2012
Persistent link: https://www.econbiz.de/10009500196
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