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Advertising expenditure in 195...
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Marketing
15,153
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10,103
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9,385
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6,528
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6,527
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4,330
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4,095
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3,752
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3,732
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2,133
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2,117
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1,496
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1,493
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1,284
marketing
1,262
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1,244
advertising
952
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909
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907
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828
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818
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807
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806
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774
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757
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755
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736
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734
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732
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Kotler, Philip
167
Afonso, António
64
Kaiser, Harry M.
62
Alesina, Alberto
58
Eisend, Martin
51
Giavazzi, Francesco
50
Sheth, Jagdish N.
50
Perotti, Roberto
43
Taylor, Charles Raymond
41
Brown, Stephen
39
McDonald, Malcolm
39
Pelsmacker, Patrick de
39
Armstrong, Gary
38
Jalles, João Tovar
37
Feld, Lars P.
36
Tadajewski, Mark
36
Kerin, Roger A.
35
Kitchen, Philip J.
35
Anderson, Simon P.
34
Rosengren, Sara
34
Septianto, Felix
32
Kind, Hans Jarle
31
Leeflang, Peter
31
Piercy, Nigel
31
Favero, Carlo A.
30
Ford, John B.
30
Hagen, Jürgen von
30
Mueller, Barbara
30
Svensson, Göran
30
Ferrell, Odies C.
29
Grewal, Dhruv
29
Hair, Joseph F.
29
Kaynak, Erdener
29
Baker, Michael John
28
Dahlén, Micael
28
Keller, Kevin Lane
28
Okazaki, Shintaro
28
Brennan, Ross
27
Fill, Chris
27
Koschnick, Wolfgang J.
27
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National Bureau of Economic Research
130
American Marketing Association
84
OECD
38
World Bank
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International Monetary Fund
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University of Western Sydney
23
Edward Elgar Publishing
22
USA / General Accounting Office
22
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
20
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
20
Springer Fachmedien Wiesbaden
19
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16
IGI Global
15
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
15
Internationaler Währungsfonds
14
European Society for Opinion and Marketing Research
13
Florida Atlantic University
12
Springer International Publishing
11
Academy of Marketing Science
10
CESifo
10
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10
NetLibrary, Inc
10
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8
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8
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8
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7
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7
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7
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6
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Banca d'Italia
6
NET Institute
6
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6
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6
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
6
University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business.
6
Weltbank
6
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European Journal of Marketing
575
Journal of business research : JBR
328
Journal of Consumer Marketing
235
Marketing Intelligence & Planning
233
Journal of advertising research
229
International journal of advertising : the review of marketing communications
215
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
188
IMF working papers
185
Journal of advertising : official publication of the American Academy of Advertising
171
SpringerLink / Bücher
170
Journal of marketing communications
165
European journal of marketing : EJM
139
NBER working paper series
130
Industrial marketing management : the international journal for industrial and high-tech firms
129
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Young Consumers
129
Working paper / National Bureau of Economic Research, Inc.
128
International Marketing Review
127
Journal of Product & Brand Management
119
NBER Working Paper
119
CESifo working papers
115
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Strategic Direction
106
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing management : MM
90
Journal of promotion management : JPM
89
International Journal of Bank Marketing
87
Journal of macromarketing : examining the interactions among markets, marketing, and society
82
Journal of marketing education : JME
81
Marketing theory
79
European journal of operational research : EJOR
78
Journal of Business & Industrial Marketing
77
Journal of the Academy of Marketing Science
77
Journal of retailing and consumer services
76
Psychology & marketing
75
Journal of Services Marketing
74
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All
ECONIS (ZBW)
25,353
USB Cologne (EcoSocSci)
3,101
Other ZBW resources
2,919
BASE
876
EconStor
437
RePEc
344
OLC EcoSci
61
USB Cologne (business full texts)
56
ArchiDok
10
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1
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10
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33,157
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date (oldest first)
1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising
to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
5
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
6
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
7
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
High-tech
marketing
communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
10
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
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