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Services marketing : concepts, strategies and cases
Hoffman, Kenneth Douglas; Bateson, John E. G.; Wood, Emma H. - 2009
Persistent link: https://www.econbiz.de/10009012568
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Essentials of services marketing
Hoffman, Kenneth Douglas; Bateson, John E. G. - 1997
Persistent link: https://www.econbiz.de/10004327846
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Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas; Bateson, John E. G. - 2006 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004138658
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Managing services marketing : text and readings
Bateson, John E. G. (contributor) - 1989
Persistent link: https://www.econbiz.de/10004081759
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Marketing : best practices
Hoffman, Kenneth Douglas (contributor) - 2003 - 2. ed. / K. Douglas Hoffman ...
Persistent link: https://www.econbiz.de/10004715120
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Marketing principles and best practices
Hoffman, Kenneth Douglas (contributor) - 2005 - 3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004826094
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Conjoint analysis reliability : empirical findings
Reibstein, David; Bateson, John E. G.; Boulding, William - 2007
Persistent link: https://www.econbiz.de/10003541600
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Building hope : leadership in the nonprofit world
Bateson, John E. G. - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003527153