, positioning (brand and products), reputation, goodwill, networking. This paper aims to analyze – following the literature on brand …

Positioning is a very important marketing concept. Its importance was strongly emphasized and implemented in the case …

employing all scientific instruments that comprise segmentation, positioning and marketing mix. Utilizing the strategic …

In this paper, I have done a research on the positioning of Romanian wines. The positioning is a necessary approach of … identification of the Romanian wine brand positioning. To achieve the objective of the research I have conducted a market research … number of elements necessary for obtaining the positioning maps. Thus I tested the assisted and unassisted recognition of …

Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather …”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing … activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept …

, 2012). The authors seek to understand how the perceived hegemony of Mandarin has impacted their social positioning and …

market success, thus the positioning of organic food is a crucial topic for food policy and marketing. This paper analyses …