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1
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2012
-
9. ed.
Persistent link: https://www.econbiz.de/10009527669
Saved in:
2
Win : the key principles to take your business from ordinary to extraordinary
Luntz, Frank I.
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009173274
Saved in:
3
Retail advertising and promotion
Diamond, Jay
-
2011
Persistent link: https://www.econbiz.de/10009346377
Saved in:
4
The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004383815
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5
The handbook of strategic public relations and integrated marketing communications : [essential methods for managing brand reputation ; key social media strategies ; powerful appro...
Caywood, Clarke L.
(
contributor
)
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009634960
Saved in:
6
Brand media strategy : integrated communications planning in the digital era
Young, Antony
-
2010
Persistent link: https://www.econbiz.de/10008911036
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7
Marketing communications : integrating offline and online with social media
Smith, Paul R.
;
Zook, Ze
-
2011
-
5. ed.
Persistent link: https://www.econbiz.de/10009128437
Saved in:
8
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009173008
Saved in:
9
The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven
(
contributor
)
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009420938
Saved in:
10
Cases in strategic management
David, Fred R.
-
1995
-
5. ed
Persistent link: https://www.econbiz.de/10000539357
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