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Are customer information systems worth it? : Results from B2B services

Zahay, Debra; Griffin, Abbie - 2002

Persistent link: https://www.econbiz.de/10001713789

A reconceptualization of manufacturers' service strategies

Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10010343529

The role of learning in value co-creation in new technological B2B services

Komulainen, Hanna - In: The journal of business & industrial marketing 29 (2014) 3, pp. 238-252

Persistent link: https://www.econbiz.de/10010345207

Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services

Lassila, Elina; Heikka, Eija-Liisa; Nätti, Satu - In: The journal of business & industrial marketing 38 (2023) 13, pp. 63-73

Persistent link: https://www.econbiz.de/10014472654

Integrating social media and traditional modes of customer interaction for new B2B service development

Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345

Persistent link: https://www.econbiz.de/10012802195

Multi-homing in B2B services : a psychological perspective

Manchanda, Mohit; Deb, Madhurima - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2116-2140

Persistent link: https://www.econbiz.de/10013455384

Creating trust and commitment in B2B services

Gansser, Oliver Alexander; Boßow-Thies, Silvia; Krol, … - In: Industrial marketing management : the international … 97 (2021), pp. 274-285

Persistent link: https://www.econbiz.de/10013206323

Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies

Bonamigo, Andrei; Guimarães Frech, Camila; Lopes, Ana … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1449-1462

Persistent link: https://www.econbiz.de/10013400122

B2B Service Interactions : Do ICT-Enabled Innovations Lead to Enhanced Customer Commitment?

Paguio, Rafael - 2012

ICT provides opportunities for more convenient, more responsive and highly customized information services to business customers as they contact their providers regarding service issues and contract arrangements. This study looks at how ICT-enabled process innovations achieve customer retention...

Persistent link: https://www.econbiz.de/10013114528

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012433421

A service of the

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