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Svensson, Göran
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Hajli, Nick
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Irwin, Scott H.
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Füller, Johann
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Ozuem, Wilson
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Ratten, Vanessa
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Adeola, Ogechi
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Lim, Weng Marc
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Journal of retailing and consumer services
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283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Business horizons
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Journal of Consumer Marketing
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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International journal of business information systems : IJBIS
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Springer eBook Collection
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Journal of travel and tourism marketing
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Cogent business & management
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Journal of internet commerce
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International journal of advertising : the review of marketing communications
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1
Will they come and will they stay? : online social networks and news consumption on external websites
Mahmood, Ammara
;
Sismeiro, Catarina
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011658351
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2
Efficient estimation of network games of incomplete information : application to large online social networks
Chen, Xi
;
Lans, Ralf van der
;
Trusov, Michael
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7575-7598
Persistent link: https://www.econbiz.de/10012815389
Saved in:
3
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
4
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
5
Marketing
through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
6
Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye
;
Krishnan, Ramayya
;
Montgomery, Alan
- In:
Management science : journal of the Institute for …
61
(
2015
)
2
,
pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
Saved in:
7
Cost-effective social media influencer
marketing
Han, Xiao
;
Wang, Leye
;
Fan, Weiguo
- In:
INFORMS journal on computing : JOC ; charting new …
35
(
2023
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014327376
Saved in:
8
What company characteristics are associated with the adoption of social media?
Koski, Heli
;
Pajarinen, Mika
;
Rouvinen, Petri
- In:
Industry and innovation
26
(
2019
)
8
,
pp. 880-897
Persistent link: https://www.econbiz.de/10012266212
Saved in:
9
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
10
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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