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Nation equity : integrating the multiple dimensions of country of origin effects
Maheswaran, Durairaj; Chen, Cathy Yi; He, Junhong - In: Review of marketing research 10 (2013), pp. 153-189
Persistent link: https://www.econbiz.de/10010185767
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Trust me if you can : the effect of driver username on passengers' intention to use ride-sharing service
Fu, Huijian; He, Junhong; Hong, Jianhong; Hu, Linfeng - In: Journal of consumer behaviour 22 (2023) 2, pp. 408-421
Persistent link: https://www.econbiz.de/10014251309
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Nation equity : country-of-origin effects and globalization
Maheswaran, Durairaj; Chen, Cathy Yi - In: The SAGE handbook of international marketing, (pp. 91-113). 2009
Persistent link: https://www.econbiz.de/10003792066
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The effects of country-related affect on product evaluations
Chen, Cathy Yi; Mathur, Pragya; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 1033-1046
Persistent link: https://www.econbiz.de/10010473318
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Who I am and how I think : the impact of self-construal on the roles of internal and external reference prices in price evaluations
Chen, Cathy Yi - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 416-426
Persistent link: https://www.econbiz.de/10003884409
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Factors affecting consumers' choice of information processing strategy and product evaluation
Maheswaran, Durairaj - 1987
Persistent link: https://www.econbiz.de/10000734090
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The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap; Mathur, Pragya; Maheswaran, … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
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Special issue: Emotion, self, and identity : implications for and consequences of consumer behavior
Maheswaran, Durairaj (contributor) - 2015
Persistent link: https://www.econbiz.de/10011344171
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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-hua; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10010196976