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Consumer behaviour
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Corporate Social Responsibility
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Sanz Blas, Silvia
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Aldás-Manzano, Joaquín
9
Buzova, Daniela
9
Bigné Alcañiz, J. Enrique
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Sanz-Blas, Silvia
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Cervera-Taulet, Amparo
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Garrigos-Simon, Fernando J.
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Aldas-Manzano, Joaquín
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Alvarado-Herrera, Alejandro
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Andreu, Luisa
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Carvajal-Trujillo, Elena
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Okazaki, Shintaro
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1
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1
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International journal of internet marketing and advertising : IJIMA
5
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
4
The service industries journal
4
Tourism management : research, policies, practice
3
International journal of electronic business
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Journal of air transport management
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Online Information Review
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European Journal of Marketing
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European journal of marketing : EJM
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Global business perspectives
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Global consumer behavior
1
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1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on marketing and corporate social responsibility
1
Human resource management
1
Industrial Management & Data Systems
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
Journal of Service Management
1
Journal of Service Theory and Practice
1
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of service management
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Journal of service theory and practice : JSTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Maritime policy and management : MPM
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Marketing intelligence & planning
1
Mobile and ubiquitous commerce : advanced E-business methods
1
Quantitative modelling in marketing and management
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
47
Other ZBW resources
8
OLC EcoSci
5
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1
Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín
;
Currás-Pérez, Rafael
;
Sanz …
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
Saved in:
2
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
3
The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael
;
Miquel-Romero, María José
; …
- In:
Breaking new ground in theory and practice
,
(pp. 193-215)
.
2011
Persistent link: https://www.econbiz.de/10009380732
Saved in:
4
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
Saved in:
5
Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
Saved in:
6
Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael
;
Ruiz-Mafé, Carla
;
Sanz-Blas, Silvia
- In:
International journal of internet marketing and …
6
(
2011
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10009850634
Saved in:
7
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné-Alcañiz, Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10009039827
Saved in:
8
Partial least squares path modelling in marketing and management researach : an annotated application
Aldás-Manzano, Joaquín
- In:
Quantitative modelling in marketing and management
,
(pp. 43-78)
.
2013
Persistent link: https://www.econbiz.de/10009680219
Saved in:
9
Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10003779403
Saved in:
10
Corporate social responsibility communications: image and identification with the company as antecedents of consumer behavior
Currás-Pérez, Rafael
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 193-194
Persistent link: https://www.econbiz.de/10009061957
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