Purpose – The purpose of this paper is to examine and compare the validity of different operationalizations of cultural and institutional distance. Design/methodology/approach – First, a review of the theoretical background for Hofstede's, Schwartz's, Trompenaars's, and Global Leadership and...

Purpose – Extensive research has shown that country‐of‐origin (COO) information significantly affects product evaluations and buying behavior. Yet recently, a competing perspective has emerged suggesting that COO effects have been inflated in prior research and even that the COO concept...

Purpose – The purpose of this paper is to present a rejoinder. The rejoinder is written in response to the commentaries provided by Saeed Samiee and Jean‐Claude Usunier on the authors’ original research piece: “‘What? I thought Samsung was Japanese’: accurate or not, perceived...