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The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
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Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of service research : JSR 13 (2010) 4, pp. 453-468
Persistent link: https://www.econbiz.de/10008736062
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Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of international marketing 18 (2010) 3, pp. 62-80
Persistent link: https://www.econbiz.de/10008657427
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Service locus of control and customer coproduction : the role of prior service experience and organizational socialization
Büttgen, Marion; Schumann, Jan Hendrik; Ates, Zelal - In: Journal of service research : JSR 15 (2012) 2, pp. 166-181
Persistent link: https://www.econbiz.de/10009548673
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Culture's impact on customer motivation to engage in professional service enactments
Schumann, Jan Hendrik; Wünderlich, Nancy V.; Zimmer, Marcus - In: Schmalenbach business review : sbr 64 (2012) 2, pp. 141-165
Persistent link: https://www.econbiz.de/10009531968
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian; Anderl, Eva; Schumann, Jan Hendrik; … - In: Journal of advertising research 55 (2015) 4, pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
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The impact of consumption goals on flat-rate choice : can "hedonizing" a service increase customers' propensity to choose a flat rate?
Uhrich, Fabian; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 16 (2013) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10009774870
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Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik; Wünderlich, Nancy V.; … - In: Journal of retailing 90 (2014) 1, pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
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Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10010250075