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Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
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The link of corporate social responsibility communication towards customer value co-creation : an empirical study in banking business Indonesia
Nizar Fauzan; Pensri Jaroenwanit - In: Thailand and the world economy 42 (2024) 1, pp. 196-213
. The statistics have applied confirmatory factor analysis and structural equation model AMOS 28. CSR communication and each … media influencers have a positive impact on CSR communication. Correspondingly, CSR communication has a positive impact on … customer company identification. CSR communication has a positive impact on customer value co-creation. The paper comes up with …
Persistent link: https://www.econbiz.de/10014513539
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia; Hazée, Simon - In: Journal of service management 33 (2022) 4/5, pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A … -- 10. Analyzing the Use of Social Media Communication Strategies in Indonesia and Malaysia: Insights and Implications -- 11 …
Persistent link: https://www.econbiz.de/10012814697
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How global airports engage social media users : a study of Facebook use and its role in stakeholder communication
Walanchalee Wattanacharoensil; Schuckert, Markus - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 656-676
Persistent link: https://www.econbiz.de/10011386965
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How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic; Ströbel, Tim - In: Journal of service theory and practice 33 (2023) 5, pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024
1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...
Persistent link: https://www.econbiz.de/10015056760
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CSR communication on social media : the impact of source and framing on message credibility, corporate reputation and WOM
Dalla-Pria, Lisa; Rodríguez-de-Dios, Isabel - In: Corporate communications : an international journal 27 (2022) 3, pp. 543-557
Persistent link: https://www.econbiz.de/10013384925