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Linguistic perspectives on image construction and moral identity : the case of banks
Degano, Chiara - In: Discourse, identities and genres in corporate …, (pp. 235-260). 2010
Persistent link: https://www.econbiz.de/10009013050
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International management and language
Tietze, Susanne - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003539264
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008937214
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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
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Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca - In: Discourse, communication and the enterprise : genres …, (pp. 131-148). 2011
Persistent link: https://www.econbiz.de/10009011327
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An organizational approach to comparative corporate governance : costs, contingencies, and complementarities
Aguilera, Ruth V.; Filatotchev, Igor; Gospel, Howard F.; … - In: Organization science : a journal of the Institute for … 19 (2008) 3, pp. 475-492
Persistent link: https://www.econbiz.de/10003735519
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika - In: Discourse, identities and genres in corporate …, (pp. 185-208). 2010
Persistent link: https://www.econbiz.de/10009013055
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Linguistic Discrimination of LGBTQ+ People as a Deterrent to Economic Performance : The Case of the French and Italian Languages
Agovino, Massimiliano; Cerciello, Massimiliano; … - 2024
discrimination on economic performance in France and Italy in the long run. Slurs impose a psychological cost on the members of the …, linguistics and gender studies, as well as to policymakers seeking to overcome social exclusion while stimulating economic …
Persistent link: https://www.econbiz.de/10015044872
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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Communicated identities of regional cluster firms : evidence from the Franciacorta wine cluster
Zamparini, Alessandra; Lurati, Francesco - In: Corporate communications : an international journal 17 (2012) 4, pp. 498-513
Persistent link: https://www.econbiz.de/10009671820