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Business marketing : a managerial approach
Haas, Robert W. - 1995 - 6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
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European casebook on managing industrial and business-to-business marketing
Jenster, Per V. (ed.) - 1994
Persistent link: https://www.econbiz.de/10000508500
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008826182
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308
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Business-to-business marketing : relationships, networks & strategies
Ellis, Nick - 2011
Persistent link: https://www.econbiz.de/10008939662
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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On customer value propositions facilitating technology commercialization in new technology-based firms
Kirchberger, Markus - 2015
Persistent link: https://www.econbiz.de/10011397114
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Business-to-business marketing
Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and...
Persistent link: https://www.econbiz.de/10011326384
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2013 - 2. ed.
Persistent link: https://www.econbiz.de/10009732365