Similar Search Results

Designing servicescapes for transformative service conversations : lessons from mental health services

Gopaldas, Ahir; Siebert, Anton; Ertimur, Burçak - In: Journal of consumer marketing 39 (2022) 6, pp. 649-659

Persistent link: https://www.econbiz.de/10013399788

Service conversation : advisory, relational and transformative approaches

Gopaldas, Ahir; Carnevale, Marina; Kedzior, Richard; … - In: Journal of Services Marketing 35 (2021) 8, pp. 988-999

Purpose: The marketing literature on service conversation in dyadic services has elaborated two approaches. An advisory approach involves providers giving customers expert advice on how to advance difficult projects. By contrast, a relational approach involves providers exchanging social...

Persistent link: https://www.econbiz.de/10012541425

Customer experience journeys : loyalty loops versus involvement spirals

Siebert, Anton; Gopaldas, Ahir; Lindridge, Andrew; … - In: Journal of marketing 84 (2020) 4, pp. 45-66

Persistent link: https://www.econbiz.de/10012231616

How non-western consumers negotiate competing ideologies of sharing through the consumption of digital technology

Siebert, Anton - In: The Routledge companion to digital consumption, (pp. 137-147). 2013

Persistent link: https://www.econbiz.de/10009690740

Creating firm, customer, and societal value : toward a theory of positive marketing

Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451

Persistent link: https://www.econbiz.de/10011399497

Intersectionality 101

Gopaldas, Ahir - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 90-94

Persistent link: https://www.econbiz.de/10009774940

Marketplace sentiments

Gopaldas, Ahir - In: Journal of consumer research : JCR ; an … 41 (2014/15) 4, pp. 995-1014

Persistent link: https://www.econbiz.de/10010473325

Opportunism in co-production : implications for value co-creation

Ertimur, Burçak; Venkatesh, Alladi - In: Australasian marketing journal 18 (2010) 4, pp. 256-263

Persistent link: https://www.econbiz.de/10008738286

Alienable gifts : uses and meanings of gold in Turkey

Ertimur, Burçak; Sandıkçı, Özlem - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 204-211

Persistent link: https://www.econbiz.de/10010385302

Navigating the institutional logics of markets : implications for strategic brand management

Ertimur, Burçak; Coskuner-Balli, Gokcen - In: Journal of marketing 79 (2015) 2, pp. 40-61

Persistent link: https://www.econbiz.de/10010507911