//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Let's Get Closer : Feelings of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
18,803
Social web
18,782
Brand management
14,997
Markenführung
14,556
Consumer behaviour
13,605
Konsumentenverhalten
13,554
Internet marketing
11,976
Online-Marketing
11,879
Brand image
7,256
Markenimage
7,245
Markenartikel
7,167
Brand
7,090
Relationship marketing
4,246
Beziehungsmarketing
4,241
Electronic Commerce
3,048
E-commerce
2,965
Viral marketing
2,957
Virales Marketing
2,954
Werbewirkung
2,943
Advertising effects
2,935
Online-Handel
2,746
Online retailing
2,744
Advertising
2,470
Werbung
2,457
Marketingmanagement
2,344
Marketing management
2,342
Soziales Netzwerk
2,311
Social network
2,235
Internet
1,926
USA
1,808
Social media
1,795
United States
1,781
social media
1,701
Digitalisierung
1,691
Digitization
1,679
Theorie
1,315
Marketing
1,307
Theory
1,303
Customer satisfaction
1,205
Kundenzufriedenheit
1,193
more ...
less ...
Online availability
All
Undetermined
17,402
Free
8,316
Type of publication
All
Article
29,982
Book / Working Paper
11,291
Journal
48
Other
3
Type of publication (narrower categories)
All
Article in journal
25,001
Aufsatz in Zeitschrift
25,001
Aufsatz im Buch
4,249
Book section
4,249
Graue Literatur
1,878
Non-commercial literature
1,878
Working Paper
1,575
Arbeitspapier
1,540
Collection of articles of several authors
669
Sammelwerk
669
Case study
545
Fallstudie
545
Hochschulschrift
514
Aufsatzsammlung
492
Conference paper
343
Konferenzbeitrag
343
research-article
308
Thesis
296
Ratgeber
219
Guidebook
207
Reprint
148
Konferenzschrift
125
Lehrbuch
111
Textbook
90
Collection of articles written by one author
88
Sammlung
88
review
83
review-article
63
non-article
55
Conference proceedings
54
conceptual-paper
47
Handbook
40
Handbuch
40
case-report
34
Article
32
Glossar enthalten
28
Glossary included
28
Dissertation u.a. Prüfungsschriften
26
Amtsdruckschrift
24
Government document
24
more ...
less ...
Language
All
English
German
7,386
Undetermined
1,294
French
110
Polish
30
Italian
26
Spanish
25
Russian
24
Lithuanian
22
Swedish
12
Portuguese
10
Dutch
6
Serbian
6
Indonesian
4
Romanian
4
Kazakh
3
Danish
2
Finnish
2
Slovak
2
Slovenian
2
Arabic
1
Bosnian
1
Bulgarian
1
Valencian
1
Czech
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
more ...
less ...
Author
All
Melewar, T. C.
77
Keller, Kevin Lane
68
De Chernatony, Leslie
57
Loureiro, Sandra Maria Correia
51
Balmer, John M. T.
47
Dwivedi, Yogesh Kumar
47
Pitt, Leyland F.
46
Phau, Ian
45
Bang, Nguyen
44
Foroudi, Pantea
44
Fournier, Susan
43
Goldfarb, Avi
43
Vrontis, Demetris
43
Whinston, Andrew B.
41
Pelsmacker, Patrick de
40
Ko, Eunju
39
Merrilees, Bill
39
Qiu, Liangfei
38
Christodoulides, George
37
Romaniuk, Jenni
37
Ind, Nicholas
36
Kuchler, Theresa
36
Stroebel, Johannes
36
Law, Chun Hung Roberts
35
Gupta, Suraksha
34
Martínez-López, Francisco J.
34
Uggla, Henrik
34
Ghose, Anindya
33
Iglesias, Oriol
33
Paul, Justin
33
Tucker, Catherine
33
Dennis, Charles
32
Hollebeek, Linda D.
32
Veloutsou, Cleopatra
32
Dens, Nathalie
31
MacInnis, Deborah J.
31
Bailey, Michael
30
Ozuem, Wilson
30
Baumgarth, Carsten
29
Chintagunta, Pradeep K.
29
more ...
less ...
Institution
All
IGI Global
133
National Bureau of Economic Research
117
Springer Fachmedien Wiesbaden
26
Information Resources Management Association
25
OECD
24
American Marketing Association
19
Edward Elgar Publishing
12
Springer International Publishing
12
World Bank Group
12
NetLibrary, Inc
9
Universität Mannheim
9
Organisation for Economic Co-operation and Development
8
World Bank
8
Europäische Kommission / Gemeinsame Forschungsstelle
6
Technische Universität Dresden
5
World Tourism Organization
5
Erasmus Research Institute of Management
4
Europäische Kommission / Generaldirektion Umwelt
4
HEC Paris (École des Hautes Études Commerciales)
4
Leuphana Universität Lüneburg
4
Peter Lang GmbH
4
RWTH Aachen
4
Verlag Dr. Kovač
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Books on Demand GmbH <Norderstedt>
3
Chambre de commerce et d'industrie de Paris
3
Chartered Institute of Public Relations
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Europäische Kommission / Statistisches Amt
3
Europäische Union / Amt für Geistiges Eigentum
3
Friedrich-Schiller-Universität Jena
3
International Telecommunications Society
3
Palgrave Macmillan <Firma>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
United States Trademark Association
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
more ...
less ...
Published in...
All
Journal of business research : JBR
1,104
The journal of brand management : an international journal
620
Journal of retailing and consumer services
561
The journal of product & brand management
408
Technological forecasting & social change : an international journal
271
International journal of internet marketing and advertising : IJIMA
263
Psychology & marketing
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
242
International journal of hospitality management
231
Journal of advertising research
222
Journal of marketing communications
219
Industrial marketing management : the international journal for industrial and high-tech firms
204
Tourism management : research, policies, practice
200
Information systems research : ISR
197
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
191
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
185
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
183
International journal of advertising : the review of marketing communications
179
European journal of marketing : EJM
177
Journal of marketing management : MM
177
Management science : journal of the Institute for Operations Research and the Management Sciences
176
Journal of marketing
166
Journal of strategic marketing
163
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
162
Marketing intelligence & planning
162
Asia Pacific journal of marketing and logistics
154
Journal of travel and tourism marketing
147
SpringerLink / Bücher
145
Journal of management information systems : JMIS
143
Journal of promotion management : innovations in planning and applied research
142
Business horizons
141
International journal of electronic marketing and retailing : IJEMR
136
Cogent business & management
131
Electronic commerce research
131
Journal of Product & Brand Management
131
Journal of the Academy of Marketing Science
130
International journal of advertising : the quarterly review of marketing communications
128
Journal of marketing research : JMR
124
NBER working paper series
120
Journal of internet commerce
117
more ...
less ...
Source
All
ECONIS (ZBW)
40,051
Other ZBW resources
628
USB Cologne (EcoSocSci)
477
EconStor
80
RePEc
42
BASE
30
OLC EcoSci
10
ArchiDok
5
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
41,324
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
2
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
3
A conceptual analysis of
brand
intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
4
Consumer engagement in online
brand
communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
5
Online
brand
community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
6
Exploring the impact of consumer generated advertising (CGA) on consumer
brand
responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
7
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Does a virtual like cause actual liking? : how following a
brand
's facebook updates enhances
brand
evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
9
Brandscapes : contrasting corporate-generated versus consumer-generated media in the creation of
brand
meaning
Shao, Wei
;
Jones, Richard Gyrd
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 414-443
Persistent link: https://www.econbiz.de/10011298759
Saved in:
10
The impact of comparative affective states on online
brand
perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->