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eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens

Yadav, Neha; Verma, Sanjeev; Chikhalkar, Rekha D. - In: Tourism Review (2021)

Purpose: This study aims to examine the moderated-mediation impact of consumer involvement and destination preference on travel intentions. Stimulus-Organism-Response (SOR) and elaboration likelihood model (ELM) guided the conceptual framework of this study. Design/methodology/approach:...

Persistent link: https://www.econbiz.de/10013203454

"Impact of Electronic Word of Mouth (E-WOM) on Consumer Based Brand Equity (CBBE) : a literature review"

Yadav, Neha; Chikhalkar, Rekha D. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10011873797

Past, present, and future of electronic word of mouth (eWOM)

Verma, Sanjeev; Yadav, Neha - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 111-128

Persistent link: https://www.econbiz.de/10012502851

An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation

Verma, Sanjeev; Yadav, Neha; Chikhalkar, Rekha - In: Journal of marketing communications 29 (2023) 3, pp. 211-237

Persistent link: https://www.econbiz.de/10014232526

Identification and ranking the significant factors influencing customer experience for shopping malls in the Indian context

Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of Indian culture and business … 21 (2020) 3, pp. 340-368

Persistent link: https://www.econbiz.de/10012511021

Determinants of private label purchase in food category : role of product, consumer and store factors

Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119

Persistent link: https://www.econbiz.de/10011725371

Brand experience : development of the conceptual framework and critical research propositions

Kharat, Mukesh Govind; Chikhalkar, Rekha D.; Jha, Manoj … - In: International journal of management concepts and … 11 (2018) 3, pp. 340-363

Persistent link: https://www.econbiz.de/10011961144

An empirical analysis of consumer's attitude towards OTC health supplements in India

Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10003804889

Do all advertising appeals influence consumer purchase decision : an exploratory study

Verma, Sanjeev - In: Global business review 10 (2009) 1, pp. 33-43

Persistent link: https://www.econbiz.de/10003902624

Do consumers respond differently to advertising stimuli : an empirical study

Verma, Sanjeev - In: South Asian journal of management : SAJM 16 (2009) 3, pp. 71-85

Persistent link: https://www.econbiz.de/10003910833