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How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
3
Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
Saved in:
4
Simulating the cinema market : how cross-cultural differences in social influence explain box office distributions
Broekhuizen, Thijs L. J.
;
Delre, Sebastiano A.
;
Torres, Anna
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10008933445
Saved in:
5
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
6
More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
Luffarelli, Jonathan
;
Feiereisen, Stephanie
;
Zoghaib, Alice
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1973-1989
Persistent link: https://www.econbiz.de/10012633149
Saved in:
7
The Impact of Indirect Corporate Social Performance Signals on Firm Value: Evidence from an Event Study
Luffarelli, Jonathan
;
Awaysheh, Amrou
- In:
Corporate Social Responsibility and Environmental Management
25
(
2018
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10012081641
Saved in:
8
The effect of corporate social performance on the financial performance of business‐to‐business and business‐to‐consumer firms
Luffarelli, Jonathan
;
Markou, Panos
;
Stamatogiannakis, …
- In:
Corporate Social Responsibility and Environmental Management
(
2019
)
Persistent link: https://www.econbiz.de/10012081810
Saved in:
9
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
10
When feedback interventions backfire : why higher performance feedback may result in lower self-perceived competence and satisfaction with performance
Luffarelli, Jonathan
;
Gonçalves, Dilney
; …
- In:
Human resource management
55
(
2016
)
4
,
pp. 591-614
Persistent link: https://www.econbiz.de/10011535950
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