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Stafford, Marla Royne - In: Advertising theory, (pp. 541-545). 2012

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McKenzie, Karen E.; Stafford, Marla Royne - In: Journal of promotion management : JPM 15 (2009) 3, pp. 341-356

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Rifon, Nora J.; Stafford, Marla Royne; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-10

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Mittal, Banwari; Stafford, Marla Royne - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 239-257

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Bienstock, Carol C.; Stafford, Marla Royne - In: The international journal of logistics management 21 (2010) 2, pp. 271-292

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Stafford, Marla Royne; Levy, Marian; Martinez, Jennifer - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 329-343

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