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Customer relationship vulnerability : a new concept in relationship marketing
Cénophat, Sadrac - 2018
Persistent link: https://www.econbiz.de/10011885009
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Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
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Effects of capacity-driven service experiences on customer usage levels : why revenue management systems are due for change ; Report No. 06-103
Wangenheim, Florian von; Bayón, Tomás - In: MSI reports : working paper series (2006) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003340375
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Behavioral consequences of overbooking service capacity
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of marketing 71 (2007) 4, pp. 36-47
Persistent link: https://www.econbiz.de/10003564832
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The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.; Bayón, Tomás - In: Journal of the Academy of Marketing Science 35 (2007) 2, pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
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How customer satisfaction affects employee satisfaction and retention in a professional services context
Frey, Regina Viola; Bayón, Tomás; Totzek, Dirk - In: Journal of service research : JSR 16 (2013) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10010203516
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001709424
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A panel-analytic view on core service buying in customer relationships : an example from the Airline industry
Bayón, Tomás (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001974562
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The unattended effects of satisfying professional services clients : the influence of client satisfaction and attitudinal congruence on employee retention
Frey, Regina Viola; Bayón, Tomás - 2011
Persistent link: https://www.econbiz.de/10010191062