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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Marketing intelligence : innovation ability to anticipate global competition
Aripin, Zaenal; Suganda, Uce Karna; Kusumah, Allizia Zulfa - 2022
Persistent link: https://www.econbiz.de/10012938975
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.; Power, Damien - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Linking internal market orientation and new service performance
Sanchez-Hernandez, M. Isabel; Miranda, Francisco J. - In: European journal of innovation management : EJIM 14 (2011) 2, pp. 207-226
Persistent link: https://www.econbiz.de/10009157079
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Internal marketing for Six Sigma success : a conceptual framework
Formby, Sam K.; Dave, Dinesh S. - In: International journal of productivity and quality … 12 (2013) 1, pp. 77-93
Persistent link: https://www.econbiz.de/10009762286
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Can new product selling and innovation in sales be improved by using internal marketing and empowerment?
Ružić, Erik; Benazić, Dragan - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011994747
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
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New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca; Brasini, Sergio; Rimessi, Marcello - In: Conjoint measurement : methods and applications ; with …, (pp. 161-186). 2003
Persistent link: https://www.econbiz.de/10001997774