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Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality

Odekerken-Schröder, Gaby; De Wulf, Kristof; … - In: Journal of business research : JBR 56 (2003) 3, pp. 177-190

Persistent link: https://www.econbiz.de/10006721348

Consumers' trade-off between relationship, service package and price: An empirical study in the car industry

Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - In: European journal of marketing : EJM 37 (2003) 1-2, pp. 219-242

Persistent link: https://www.econbiz.de/10006084804

The Impact Of Need For Social Affiliation And Consumer Relationship Proneness On Behavioural Intentions - An Empirical Study In A Hairdresser’s Context

Odekerken-Schröder, Gaby; Bloemer, Josée; Kestens, Leen - Graduate School of Business and Economics (GSBE), … - 2002

This study investigates whether a consumer’s need for social affiliation and a consumer’s relationship proneness impact behavioural intentions (word-of-mouth communication, price sensitivity, repeat purchasing) towards a hairdresser’s. Data were collected from a systematic sample of a...

Persistent link: https://www.econbiz.de/10011202083

Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality

Odekerken-Schroder, Gaby; De Wulf, Kristof; Schumacher, … - In: Journal of Business Research 56 (2003) 3, pp. 177-190

Persistent link: https://www.econbiz.de/10005473630