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~language:"und"
~person:"Green, Paul E."
~subject:"Marktforschung"
~subject:"Paul E. Green"
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Marktforschung
Paul E. Green
Vereinigte Staaten
4
Methodologie
2
Verbraucher
2
Absatzplanung
1
Absatzpolitik
1
Betriebswirtschaftliche Entscheidungen
1
Chicago
1
Datenverarbeitung
1
Einführung
1
Handelsrabatt
1
Multidimensionale Skalierung
1
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1
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Article
18
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English
19
German
1
Author
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Green, Paul E.
Kapferer, Clodwig
16
Linden, Fabian
12
McNitt, Harold A.
12
Day, George S.
11
Kotler, Philip
11
Szabó, László
11
Tagliacarne, Guglielmo
11
Frank, Ronald E.
10
Wind, Yoram
10
Angehrn, Otto
9
Bass, Frank M.
9
Darden, William R.
9
Mayer, Charles S.
9
Pessemier, Edgar A.
9
Aaker, David A.
8
Boyd jr., Harper W.
8
Ehrenberg, A. S. C.
8
Farley, John U.
8
Massy, William F.
8
Rehorn, Jörg
8
Walker, Robert H.
8
Behrens, Karl Christian
7
Ferber, Robert
7
Vershofen, Wilhelm
7
Gainsbrugh, Martin R.
6
Grünwald, Rolf
6
Haseloff, Otto Walter
6
King, William R.
6
Lehmann, Donald R.
6
Newman, Joseph W.
6
Noelle-Neumann, Elisabeth
6
Perreault jr., William D.
6
Peterson, Robert A.
6
Schwenzner, J. E.
6
Schäfer, Erich
6
Sen, Subrata K.
6
Staelin, Richard
6
Zaltman, Gerald
6
Andreasen, Alan R.
5
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Journal of marketing research : JMR
8
Harvard business review : HBR
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Wharton quarterly
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ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
1
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
;
Carmone, Frank J.
;
Smith, Scott M.
-
1989
Persistent link: https://www.econbiz.de/10004122575
Saved in:
2
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
Saved in:
3
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
4
Household correlates of purchase price for grocery products
Frank, Ronald E.
;
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
Saved in:
5
Bayesian statistics and marketing research
Green, Paul E.
;
Frenk, Ronald E.
- In:
Journal of the Royal Statistical Society / C
15
(
1966
)
3
,
pp. 173-190
Persistent link: https://www.econbiz.de/10002539262
Saved in:
6
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Saved in:
7
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
Saved in:
8
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
Saved in:
9
Decision theory in market planning and research
Green, Paul E.
- In:
Models, measurement and marketing : a special project …
,
(pp. 171-197)
.
1965
Persistent link: https://www.econbiz.de/10002539540
Saved in:
10
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Saved in:
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