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A comparison of the predictive validity of procedures for analyzing binary data

Malhotra, Naresh K. - In: Journal of business & economic statistics : JBES ; a … 1 (1983) 4, pp. 326-336

Persistent link: https://www.econbiz.de/10003624446

Information load and consumer decision making

Malhotra, Naresh K. - In: Journal of consumer research : JCR ; an … 8 (1982) 4, pp. 419-430

Persistent link: https://www.econbiz.de/10002422117

Multi-stage information processing behavior : an experimental investigation

Malhotra, Naresh K. - In: Journal of the Academy of Marketing Science 10 (1982) 1/2, pp. 54-71

Persistent link: https://www.econbiz.de/10002422135

A threshold model of store choice

Malhotra, Naresh K. - In: Journal of retailing 59 (1983) 2, pp. 3-21

Persistent link: https://www.econbiz.de/10002422144

Marketing research : an applied orientation

Malhotra, Naresh K. - 1996 - 2. ed.

Persistent link: https://www.econbiz.de/10004309748

Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment.

Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward - In: Journal of retailing 77 (2001) 1, pp. 39-56

Persistent link: https://www.econbiz.de/10006621069

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10008241068

Marketing innovation: a resource-based view of international and local firms

Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126

Persistent link: https://www.econbiz.de/10010121858

Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective

Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10008172378

The Integration of Microcomputers in Marketing Research and Decision Making

Malhotra, Naresh K.; Tashchian, Armen; Mahmoud, Essam - 1987

This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer applications and illustrative software are identified as...

Persistent link: https://www.econbiz.de/10009459117