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3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly; Harris, Mary Ann - In: Journal of advertising research 43 (2003) 3, pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
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THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly; Chen, Qlmei - In: Journal of advertising research 42 (2002) 5, pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
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THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly; Sheldon, Kennon M. - In: Journal of advertising research 42 (2002) 5, pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
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Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira; Rodgers, Shelly; Kim, Mikyoung - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10008346605
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Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 17 (2005) 4, pp. 26-31
Persistent link: https://www.econbiz.de/10007096311
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Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei; Rodgers, Shelly; Wells, William D. - In: Marketing research : a magazine of management and … 16 (2004) 4, pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
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The web motivation inventory: Replication, extension and application to internet advertising
Rodgers, Shelly; Wang, Ye; Rettie, Ruth; Alpert, Frank - In: International journal of advertising : the quarterly … 26 (2007) 4, pp. 447-476
Persistent link: https://www.econbiz.de/10008125015
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Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY; HARRIS, MARY ANN - In: Journal of Advertising Research 43 (2003) 03, pp. 322-329
Persistent link: https://www.econbiz.de/10005425161