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3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly
;
Harris, Mary Ann
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
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2
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly
;
Chen, Qlmei
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
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3
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly
;
Sheldon, Kennon M.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
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4
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10008346605
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5
Learning from Pop Culture - A study comparing actual and fictional cell phone users validates the new research method of telethnography.
Chen, Qimei
;
Rodgers, Shelly
;
Wells, William D.
- In:
Marketing research : a magazine of management and …
17
(
2005
)
4
,
pp. 26-31
Persistent link: https://www.econbiz.de/10007096311
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6
Better Than Sex - Identifying within-gender differences creates more targeted segmentation.
Chen, Qimei
;
Rodgers, Shelly
;
Wells, William D.
- In:
Marketing research : a magazine of management and …
16
(
2004
)
4
,
pp. 16-21
Persistent link: https://www.econbiz.de/10007099435
Saved in:
7
The web motivation inventory: Replication, extension and application to internet advertising
Rodgers, Shelly
;
Wang, Ye
;
Rettie, Ruth
;
Alpert, Frank
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 447-476
Persistent link: https://www.econbiz.de/10008125015
Saved in:
8
Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY
;
HARRIS, MARY ANN
- In:
Journal of Advertising Research
43
(
2003
)
03
,
pp. 322-329
Persistent link: https://www.econbiz.de/10005425161
Saved in:
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