Narrow search
Showing 1 - 10 of 31
Cover Image
Pioneer brand advantage with UK consumers
Rettie, Ruth; Hilliar, Simon; Alpert, Frank - In: European journal of marketing : EJM 36 (2002) 7-8, pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
Cover Image
Online grocery shopping: the influence of situational factors
Hand, Chris; Riley, Francesca Dall'Olmo; Harris, Patricia; … - In: European journal of marketing : EJM 43 (2009) 9, pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
Cover Image
Marketing social norms: Social marketing and the ‘social norm approach’
Burchell, Kevin; Rettie, Ruth; Patel, Kavita - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10010068964
Cover Image
Is social norms marketing effective?: A case study in domestic electricity consumption
Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1458-1475
Persistent link: https://www.econbiz.de/10010175785
Cover Image
Web Survey Bias: Sample or Mode Effect?
Grandcolas, Ursula; Rettie, Ruth; Marusenko, Kira - In: Journal of marketing management : MM 19 (2003) 5-6, pp. 541-562
Persistent link: https://www.econbiz.de/10006968349
Cover Image
Normalising green behaviours: A new approach to sustainability marketing
Rettie, Ruth; Burchell, Kevin; Riley, Debra - In: Journal of marketing management : MM 28 (2012) 3, pp. 420-445
Persistent link: https://www.econbiz.de/10009845515
Cover Image
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly; Harris, Mary Ann - In: Journal of advertising research 43 (2003) 3, pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
Cover Image
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly; Chen, Qlmei - In: Journal of advertising research 42 (2002) 5, pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
Cover Image
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly; Sheldon, Kennon M. - In: Journal of advertising research 42 (2002) 5, pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
Cover Image
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira; Rodgers, Shelly; Kim, Mikyoung - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10008346605