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Pioneer brand advantage with UK consumers
Rettie, Ruth
;
Hilliar, Simon
;
Alpert, Frank
- In:
European journal of marketing : EJM
36
(
2002
)
7-8
,
pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
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2
Online grocery shopping: the influence of situational factors
Hand, Chris
;
Riley, Francesca Dall'Olmo
;
Harris, Patricia
; …
- In:
European journal of marketing : EJM
43
(
2009
)
9
,
pp. 1205-1219
Persistent link: https://www.econbiz.de/10008316443
Saved in:
3
Marketing social norms: Social marketing and the ‘social norm approach’
Burchell, Kevin
;
Rettie, Ruth
;
Patel, Kavita
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10010068964
Saved in:
4
Is social norms marketing effective?: A case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010175785
Saved in:
5
Web Survey Bias: Sample or Mode Effect?
Grandcolas, Ursula
;
Rettie, Ruth
;
Marusenko, Kira
- In:
Journal of marketing management : MM
19
(
2003
)
5-6
,
pp. 541-562
Persistent link: https://www.econbiz.de/10006968349
Saved in:
6
Normalising green behaviours: A new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3
,
pp. 420-445
Persistent link: https://www.econbiz.de/10009845515
Saved in:
7
3D ISSUE-STUDENTS - Gender and E-Commerce: An Exploratory Study
Rodgers, Shelly
;
Harris, Mary Ann
- In:
Journal of advertising research
43
(
2003
)
3
,
pp. 322-329
Persistent link: https://www.econbiz.de/10006505677
Saved in:
8
THE WEB - Post-Adoption Attitudes to Advertising on the Internet - This study reports the results of an online survey of top executives in advertising, marketing, new media, and pu...
Rodgers, Shelly
;
Chen, Qlmei
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 95-104
Persistent link: https://www.econbiz.de/10006508010
Saved in:
9
THE WEB - An Improved Way to Characterize Internet Users - The Web Motivation Inventory (WMI) was developed and validated using both student and nonstudent samples to assess four p...
Rodgers, Shelly
;
Sheldon, Kennon M.
- In:
Journal of advertising research
42
(
2002
)
5
,
pp. 85-94
Persistent link: https://www.econbiz.de/10006508011
Saved in:
10
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
Lee, Mira
;
Rodgers, Shelly
;
Kim, Mikyoung
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10008346605
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