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Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...

Persistent link: https://www.econbiz.de/10010906706

Transfer of brand knowledge in business-to-business markets: a qualitative study

Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404

Persistent link: https://www.econbiz.de/10008423807

Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286

Persistent link: https://www.econbiz.de/10010133815

Embedding knowledge and value of a brand into sustainability for differentiation

Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296

Persistent link: https://www.econbiz.de/10010133816

The expanding role of intangible assets of the brand

Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 5-6, pp. 948

Persistent link: https://www.econbiz.de/10008077278

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study

Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 405-415

Persistent link: https://www.econbiz.de/10008099977

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study

Melewar, T.C.; Mui, Helene; Gupta, Suraksha; Knight, Joseann - In: Marketing intelligence & planning 26 (2008) 4, pp. 405-415

Persistent link: https://www.econbiz.de/10008065381

The expanding role of intangible assets of the brand

Gupta, Suraksha; Grant, Susan; Melewar, T.C. - In: Management decision : MD 46 (2008) 6, pp. 948

Persistent link: https://www.econbiz.de/10008068092

Embedding knowledge and value of a brand into sustainability for differentiation

Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of World Business 48 (2013) 3, pp. 287-296

Organisations offer products to consumers, buyers often question if the product or its production process are linked to the environmental, social or economic challenges being faced by mankind. Inquisitiveness of customers in this direction points towards an opportunity for marketers to create...

Persistent link: https://www.econbiz.de/10010679241

A relational insight of brand personification in business-to-business markets

Gupta, Suraksha; Melewar, T C; Bourlakis, Michael - In: Journal of general management 35 (2010) 4, pp. 65-77

Persistent link: https://www.econbiz.de/10008440260