Kao, Yie-Fang; Shu, Pei-Gi; Yang, Ming-Hsien; Chang, … - In: International Journal of Revenue Management 2 (2008) 4, pp. 344-360
Cultural innovation implies revenue potential and has gained much academic and practical attention. In this study we explore the case of Yingge craft industry, a well-known cultural innovative industry in Taiwan, by focusing on the relationship among constructed atmosphere, product design,...
