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~person:"Šerić, Maja"
~subject:"Brand management"
~subject:"Hotellerie"
~subject:"Vertrauen"
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Virtuelle Stimuli für Kundente...
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Brand management
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Šerić, Maja
Burmann, Christoph
38
Esch, Franz-Rudolf
36
Han, Heesup
28
Huber, Frank
26
Loureiro, Sandra Maria Correia
26
Baumgarth, Carsten
21
Bauer, Hans H.
17
Rather, Raouf Ahmad
16
Svensson, Göran
16
Hollebeek, Linda D.
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wiedmann, Klaus-Peter
15
Fetscherin, Marc
14
Schmidt, Holger J.
14
Bruhn, Manfred
13
MacInnis, Deborah J.
13
Ahlert, Dieter
12
Fournier, Susan
12
Kernstock, Joachim
12
King, Ceridwyn
12
Kumar, Vikas
12
Rahman, Zillur
12
Usman, Osly
12
Zschiesche, Arnd
12
Errichiello, Oliver Carlo
11
Gil Saura, Irene
11
Gázquez-Abad, Juan Carlos
11
Japutra, Arnold
11
Ko, Eunju
11
Langner, Tobias
11
Lips, Peter
11
So, Kevin Kam Fung
11
Ahn, Jiseon
10
Casidy, Riza
10
Guzman, Francisco
10
Hyun, Sunghyup Sean
10
Iglesias, Oriol
10
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Journal of hospitality marketing & management
2
The journal of brand management : an international journal
2
European management journal
1
International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
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Journal of service theory and practice : JSTP
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ECONIS (ZBW)
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1
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
3
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
4
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
5
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
6
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
9
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
10
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
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