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~person:"Aaker, David A."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Consumer behaviour
284
Brand management
87
Markenführung
87
Brand image
69
Markenimage
69
Brand
55
Beziehungsmarketing
37
Relationship marketing
37
Advertising effects
34
Werbewirkung
34
Emotion
32
Luxury goods
31
Luxusgüter
31
Advertising
25
Werbung
25
Customer satisfaction
22
Internet marketing
22
Kundenzufriedenheit
22
Online-Marketing
22
Social Web
21
Social web
21
Australia
17
Australien
17
Viral marketing
17
Virales Marketing
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Marketing management
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Marketingmanagement
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Kulturelle Identität
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Online retailing
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Online-Handel
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Dienstleistungsqualität
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Globalisierung
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13
Service quality
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Designation of origin
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11
Welt
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Aufsatz in Zeitschrift
Reprint
Article in journal
283
Aufsatz im Buch
40
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40
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
2
Konferenzbeitrag
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Mehrbändiges Werk
2
Multi-volume publication
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1
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Language
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English
293
Author
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Aaker, David A.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Han, Heesup
113
Mattila, Anna S.
97
Gierl, Heribert
74
Lusk, Jayson L.
74
Khare, Arpita
70
Dwivedi, Yogesh Kumar
64
Nayga, Rodolfo M.
61
Septianto, Felix
60
Jang, Soocheong
58
Grewal, Dhruv
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
53
Ko, Eunju
49
Walsh, Gianfranco
49
Bagozzi, Richard P.
47
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
42
Bang, Nguyen
40
Das, Gopal
39
Rajagopal
39
Thaichon, Park
39
Ko, Yong Jae
38
Vrontis, Demetris
38
Wiedmann, Klaus-Peter
38
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Dens, Nathalie
35
Eisend, Martin
35
Hyun, Sunghyup Sean
35
Melewar, T. C.
35
Rahman, Zillur
35
Wong, IpKin Anthony
35
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Journal of business research : JBR
41
Journal of retailing and consumer services
16
The journal of brand management : an international journal
11
Journal of promotion management : JPM
10
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of fashion marketing and management
7
Psychology & marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of business ethics : JOBE
5
Marketing theory
5
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 1
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of modelling in management
2
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
5
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
6
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
7
Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg
;
Lwin, Michael
;
Andersch, Henrike
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
Saved in:
8
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
9
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
10
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
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