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~person:"Ackerman, David"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Warde, Alan"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Mode"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenführung
Mode
Consumer behaviour
331
Brand management
87
Brand image
70
Markenimage
70
Brand
53
Markenartikel
53
Luxury goods
40
Luxusgüter
40
Beziehungsmarketing
38
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38
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37
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37
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35
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24
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24
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23
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Language
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English
335
Author
All
Ackerman, David
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Warde, Alan
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
96
Grunert, Klaus G.
92
Bauer, Hans H.
84
Huber, Frank
83
Lusk, Jayson L.
83
Gierl, Heribert
79
Herrmann, Andreas
77
Wiedmann, Klaus-Peter
77
Usman, Osly
76
Sheth, Jagdish N.
74
Dwivedi, Yogesh Kumar
69
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Paul, Justin
64
Ko, Eunju
63
Agarwal, Sumit
62
Stavins, Joanna
61
Jang, Soocheong
58
Chintagunta, Pradeep K.
56
Choi, Tsan-Ming
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Warlop, Luk
54
Walsh, Gianfranco
53
Rajagopal
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
49
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Russell Sage Foundation
1
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Journal of business research : JBR
41
Journal of retailing and consumer services
16
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of business ethics : JOBE
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of marketing communications
5
Marketing theory
5
Psychology & marketing
5
SAGE benchmarks in culture and society
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of retail & distribution management
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of modelling in management
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
8
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
9
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
10
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
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