//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aiello, Gaetano"
~person:"Chae, Heeju"
~person:"Ghaffar, Abdul"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 18 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Dienstleistungsqualität
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
217
Brand management
91
Markenführung
91
Brand image
67
Markenimage
67
Brand
50
Beziehungsmarketing
41
Relationship marketing
41
Advertising effects
30
Werbewirkung
30
Social Web
27
Social web
27
Internet marketing
25
Online-Marketing
25
Kundenzufriedenheit
23
Advertising
22
Werbung
22
Marketing management
21
Marketingmanagement
21
Emotion
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
Welt
15
World
15
Cultural identity
14
Einzelhandel
14
Globalisierung
14
Globalization
14
Kulturelle Identität
14
Luxury goods
14
Luxusgüter
14
Service quality
14
Corporate reputation
13
more ...
less ...
Online availability
All
Undetermined
125
Free
9
Type of publication
All
Article
218
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
226
Aufsatz im Buch
16
Book section
16
Sammelwerk
13
Case study
3
Conference paper
3
Fallstudie
3
Konferenzbeitrag
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Reprint
1
more ...
less ...
Language
All
English
228
Author
All
Aiello, Gaetano
Chae, Heeju
Ghaffar, Abdul
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Pelsmacker, Patrick de
Han, Heesup
114
Mattila, Anna S.
97
Phau, Ian
76
Lusk, Jayson L.
75
Gierl, Heribert
74
Belk, Russell W.
73
Khare, Arpita
70
Dwivedi, Yogesh Kumar
65
Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Septianto, Felix
60
Ko, Eunju
59
Jang, Soocheong
58
Paul, Justin
57
Herrmann, Andreas
56
Sheth, Jagdish N.
53
Walsh, Gianfranco
51
Bagozzi, Richard P.
48
Hollebeek, Linda D.
47
Kim, Jungkeun
45
Choi, Tsan-Ming
44
Diamantopoulos, Adamantios
43
Sharma, Piyush
42
Wiedmann, Klaus-Peter
42
Bang, Nguyen
41
Thaichon, Park
40
Das, Gopal
39
Rajagopal
39
Ko, Yong Jae
38
Vrontis, Demetris
38
Eisend, Martin
37
Park, Jungkun
37
Hyun, Sunghyup Sean
36
Kim, Seongseop
36
Verhoef, Peter C.
36
Dennis, Charles
35
more ...
less ...
Published in...
All
Journal of business research : JBR
49
Journal of retailing and consumer services
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the quarterly review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Cogent business & management
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
The marketing review
3
Corporate reputation review
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
EuroMed journal of business
2
International journal of internet marketing and advertising : IJIMA
2
International studies of management and organization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of global fashion marketing : JGfM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Electronic commerce research
1
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
228
Showing
1
-
10
of
228
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
3
The effect of benign and malicious envies on desire to buy luxury
fashion
items
Loureiro, Sandra Maria Correia
;
Plaza, Maria Alejandra …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132290
Saved in:
4
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
5
A passion for
fashion
: the impact of social influence, vanity and exhibitionism on consumer behaviour
Loureiro, Sandra Maria Correia
;
Costa, Inês
; …
- In:
International journal of retail & distribution management
45
(
2017
)
5
,
pp. 468-484
Persistent link: https://www.econbiz.de/10011706964
Saved in:
6
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Luxury
fashion
games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
Storyscaping in
fashion
brand
using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->