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~person:"Akbar, Payam"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
353
Brand management
85
Markenführung
85
Brand image
66
Markenimage
66
Brand
50
Markenartikel
49
Beziehungsmarketing
39
Relationship marketing
39
Advertising effects
36
Werbewirkung
36
Luxury goods
35
Luxusgüter
35
Emotion
33
Social Web
29
Social web
29
Advertising
26
Werbung
26
Internet marketing
22
Online-Marketing
22
Cultural identity
21
Customer satisfaction
21
Kulturelle Identität
21
Kundenzufriedenheit
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Globalisierung
18
Market research
18
Australia
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Australien
17
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Virales Marketing
17
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16
Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
16
Personality psychology
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Persönlichkeitspsychologie
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Welt
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Article
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Article in journal
327
Aufsatz im Buch
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Collection of articles of several authors
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Sammelwerk
35
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11
Sammlung
11
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5
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1
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English
348
German
7
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Akbar, Payam
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Wilde, Klaus D.
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
75
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
64
Grewal, Dhruv
60
Nayga, Rodolfo M.
60
Septianto, Felix
60
Paul, Justin
58
Jang, Soocheong
57
Ko, Eunju
57
Herrmann, Andreas
56
Walsh, Gianfranco
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
46
Kim, Jungkeun
46
Choi, Tsan-Ming
44
Diamantopoulos, Adamantios
44
Sharma, Piyush
42
Bang, Nguyen
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Thaichon, Park
39
Vrontis, Demetris
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Eisend, Martin
36
Verhoef, Peter C.
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Hyun, Sunghyup Sean
35
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Springer Fachmedien Wiesbaden
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Journal of business research : JBR
45
Journal of retailing and consumer services
17
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cross-cultural and critical perspectives on brands
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
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ECONIS (ZBW)
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
8
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
Saved in:
9
Enhancing
brand
coolness through perceived luxury values : insight from luxury
fashion
brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
10
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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